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Videos will attract 80% of all web traffic by the end of 2020 which creates an opportunity and a challenge for all businesses., especially local businesses who need to come back from the impact of the pandemic.
Buyers are often overwhelmed with the number of promo messages they receive daily. Businesses are often competing with hundreds of other business for potential customers attention hence only videos can make you stand out. The best opportunity to reach out to prospective customers is via Social Marketing like YouTube, Instagram, LinkedIn, Twitter, Pinterest and even Facebook feed.
The key for using Video Marketing for local businesses is to tailor-fit a strategy to help reach your target audience which starts by selecting which channels you should be using. With so much video content on the internet, the next step is ensuring your video doesn’t get lost in the chaos by creating a video that is not only targeted but stands out.
This is done by selecting the type of video you will create. There are many types of videos out there, and we don’t mean where the videos will be placed–social media video can be used for many different purposes to support your overall content strategy. Determining the type of video that works best for your brand is an important step in your marketing strategy. Not all videos are made the same and that’s okay–what is most important is that they are supporting your key business goals.
Here are a few different types of videos and their benefits. There are plenty of other social media video ideas out there that you can try out.
According to one study, 48% of consumers want the video to reflect the specific product or service that they own or are interested in. If you’re spinning wheels on which type to focus on, go with this one first.
Video is key to attract your customers’ attention. We can help you create amazing videos that convert viewers into leads, build upon your products and services, or even just help point you in the right direction.